ALMA VIDOVIC
Fashion & Lifestyle Marketing Professional
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Digital Marketing • Content Production • Brand Storytelling
I create compelling fashion and lifestyle content and execute digital marketing campaigns that drive engagement and sales.
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View My Work Below
ABOUT ME
I’m a passionate Fashion & Lifestyle Marketing Professional with a Bachelor’s degree in Fashion Design & Marketing and extensive hands-on experience in digital campaign execution, content production, and visual storytelling.
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Over the years, I’ve led full-funnel marketing for my own fashion startup, collaborated with the Home Shopping Network (HSN) marketing team as a stylist, host, and content producer, and founded the Fashion Industry Association — building a thriving networking collective that attracted thousands of international members.
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My strength lies in blending creativity with strategy. I excel at directing photo shoots, producing engaging social media videos, styling campaigns, and executing digital marketing initiatives that drive real engagement and sales. Whether creating trend content, launching collections, or hosting video series, I’m focused on delivering authentic brand stories that connect with audiences and support business goals.
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I’m excited to bring my entrepreneurial energy, proven execution skills, and up-to-date digital marketing knowledge back into a full-time role in fashion, e-commerce, or lifestyle marketing.
CASE STUDIES
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Throughout my career, I’ve led end-to-end marketing campaigns that blend strong creative vision with strategic digital execution.
From building a fashion non-profit community to producing sales-driving content for HSN and launching my own fashion brand, I’ve consistently delivered integrated campaigns across social, email, events, and e-commerce channels.
The following case studies highlight some of my most impactful work — showcasing how I develop concepts, produce compelling visual content, manage campaigns, and drive measurable results.
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HOME SHOPPING NETWORK
CASE STUDY #1
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Project: Sales-Driven Fashion Content & Digital Campaign Support
Role: Fashion Stylist & Content Producer (Marketing Team Collaborator)
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Challenge: Create compelling fashion content that drives immediate viewer engagement and online sales during live broadcasts and social campaigns.
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Strategy & Execution
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Partnered directly with HSN’s marketing team to style and produce a fall trend photo shoot.
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Directed content shoots and hosted social media videos to promote featured products.
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Created and optimized digital assets (photos and videos) for use across website, email, and social channels.
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Focused on visual storytelling and product presentation to support e-commerce conversion.
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I hosted and styled multiple social media video campaigns, including seasonal fashion trend reports, brand launch videos, a 3-part jewelry trend series for the Tucson Gem Show, and a full fashion makeover segment.
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I handled everything from scripting and outfit styling to delivering engaging, on-brand presentations in front of the camera.
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Results
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Contributed to measurable sales impact through high-quality styled content and hosted videos.
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Delivered consistent on-brand visuals that aligned creative execution with revenue goals.
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Improved campaign performance through iterative feedback and optimization based on real-time engagement.
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With over a decade of on-camera experience, I have built strong expertise in video hosting, fashion content creation, and product storytelling.
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My ability to combine professional styling, clear communication, and natural on-camera presence has consistently helped drive viewer engagement and support e-commerce sales goals.
​HOSTING
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FASHION TREND REPORT
Fashion Trends Report Hosted a seasonal fashion trends video, highlighting current styles, styling tips, and key looks for the upcoming season.
FASHION BRAND LAUNCH
Hosted the official social media launch video for a new fashion brand, showcasing the collection and brand story with professional styling.
FASHION MAKEOVER SHOW,
​Styled and starred in a fashion makeover segment for "Her Style TV" (HSN show for their Roku Channel) demonstrating full look transformations from start to finish.
TUCSON GEM EVENT JEWELRY TREND SERIES
Created and hosted a three-part video series on jewelry trends for the Tucson Gem Event. Covered must-have pieces, seasonal styling ideas, and how to incorporate statement jewelry into everyday and special occasion looks.
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ALMA VIDOVIC BRIDAL
CASE STUDY #2
Project: Full-Funnel Marketing for Direct-to-Consumer Fashion Brand ​
Role: Founder & Marketing Director​
Challenge: Build brand awareness and drive sales for a new fashion label with no existing audience or marketing infrastructure.​
Strategy & Execution
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Owned end-to-end marketing strategy and execution across all channels.
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Developed social media strategy, content calendar, and promotional campaigns.
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Produced professional photo shoots, runway shows, and trunk shows.
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Created press releases, flyers, email promotions, and landing page assets.
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Used data analytics to track campaign performance and optimize future efforts.
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Results
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Successfully launched multiple seasonal collections.
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Drove consistent traffic and sales through integrated digital and event marketing.
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Built a loyal customer base through strong visual storytelling and direct engagement.
FASHION INDUSTRY ASSOCIATION
CASE STUDY #3
Project: Building a Fashion Networking Collective & Launch Campaign
Role: Founder & Marketing Director (Non-Profit)
Challenge: Launch a new fashion industry non-profit from scratch and build a strong community presence with limited budget in a competitive market.
Strategy & Execution
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Developed full creative and digital marketing strategy including event branding, content calendar, and multi-channel promotional campaigns.
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Directed end-to-end production of major fashion events, including runway shows, photo shoots, and educational seminars.
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Created and managed content across social media, email, and landing pages while maintaining consistent brand storytelling.
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Secured sponsorships from fashion, beauty, modeling, hair & makeup, hospitality, and educational institutions.
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Assembled and managed a Board of Directors to support ongoing operations.
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Key Campaigns Produced
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Launch Event & Fashion Show
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Cars & Couture Vintage Fashion Show
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Art & Fashion Show Fundraiser
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Vogue Italia Photo Shoot
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Vocess Magazine Editorial featuring America’s Next Top Model contestant
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Multiple industry seminars (Fashion Start-Up, Photography, Hair & Makeup, Modeling)
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Results
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Successfully attracted thousands of international members
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Generated high-profile industry collaborations and media coverage
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Built a thriving fashion community through consistent digital and event marketing
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(Image: Vocess Magazine Editorial, Model: Stacy Ann Fequierre, America's Next Top Model, Photographer: Leandro Gongora, Stylist: Alma Vidovic)
SKILLS & EXPERTISE
DIGITAL MARKETING
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Digital Campaign Execution
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Social Media Strategy & Management
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E-commerce Marketing
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Email Marketing & Promotions
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Data-Driven Optimization
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Campaign Performance Tracking
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Conversion Optimization
CONTENT CREATION & PRODUCTION
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Video Hosting & On-Camera Talent
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Content Direction & Production
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Photo Shoot Styling & Direction
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Fashion Trend Reporting
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Social Media Video Creation
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Brand Storytelling
FASHION MARKETING
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Fashion Styling & Visual Merchandising
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Runway & Event Production
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Collection Launches
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Brand Campaign Development
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Trend Analysis & Reporting
ADITIONAL SKILLS
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Project & Stakeholder Management
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Sponsorship Acquisition & Partnerships
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Cross-Functional Collaboration
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AI Tools for Content Creation
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Google Analytics & Performance Reporting
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Creative Strategy & Concept Development