ALMA VIDOVIC
Fashion Stylist | Content Creator | Digital Marketing Specialist
HSN “What a Girl Wants” Show Open
Fashion Styling
Styled a high-energy fashion show open featuring host Sarah transitioning through multiple occasion-based looks while performing. Developed wardrobe concepts designed for movement, on-camera impact, and engaging fashion storytelling.
About
Hi! I'm Alma, I am a fashion stylist, content creator, and digital marketing specialist with 15+ years of experience bringing fashion brands to life through creative direction, styling, visual storytelling, and customer-focused content.
My foundation is in fashion styling, where I have spent my career creating compelling fashion stories for live television, editorial shoots, brand campaigns, and digital platforms. As a Senior Fashion Stylist at HSN, I styled thousands of fashion presentations, collaborated with designers, photographers, producers, models, and merchandising teams, and translated trends into engaging customer experiences. From developing looks and styling concepts to managing photoshoots and producing campaign-ready imagery, I specialize in creating fashion narratives that inspire customers and elevate brands.
Building on my styling expertise, I expanded into content creation, producing fashion and lifestyle content across social platforms including Instagram, TikTok, Pinterest, YouTube, and Facebook. I create content from concept through execution — developing creative ideas, styling looks, directing shoots, capturing photography and video, editing assets, and adapting content for different audiences and platforms. My approach combines fashion expertise with an understanding of what makes digital content visually engaging, shareable, and effective.
My experience in digital marketing allows me to connect creativity with strategy. I have supported multi-channel campaigns, ecommerce initiatives, email marketing, social media storytelling, and customer-focused brand experiences. With certifications in digital marketing, content marketing, and social media marketing, I understand how creative assets support the full customer journey — from awareness and engagement to conversion and brand loyalty.
I bring a unique blend of fashion industry expertise, creative production experience, and marketing knowledge to help brands develop authentic stories, create impactful content, and connect with their audiences in meaningful ways.
fashion styling
editorial | lifestyle | tv | print | ad campaigns | social media
editorials
1960s Resort-Inspired Show Open | SKINN Cosmetics
Fashion Styling • Creative Direction • wardrobe selection
Project Overview
This Show Open for SKINN Cosmetics was inspired by the vibrant glamour of 1960s Palm Beach, this editorial concept celebrates the era’s iconic resort aesthetic through bold color, playful prints, and elevated vacation styling. The goal was to create a visual story that captured the over the top sophistication of vintage Florida glamour while bringing a fresh, modern perspective to resort fashion.
Creative Direction
The styling direction focused on the intersection of retro elegance and contemporary resort wear. Drawing inspiration from Palm Beach’s signature visual language, the shoot incorporated statement silhouettes, vibrant hues, tropical-inspired patterns, fringe details, and lightweight fabrics designed to evoke a sense of luxury, leisure, and escapism. The wardrobe and jewelry were curated to create a cohesive visual narrative, balancing feminine silhouettes with opulent jewelry statement pieces that reflected the confidence and optimism of the era.
Styling Approach
I developed each look with attention to color harmony, texture, proportion, and storytelling. Key styling elements included:
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1960s-inspired resort silhouettes
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Bold tropical prints and saturated color palettes
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Statement over the top jewelry and finishing details
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Layered textures including chiffon, fringe, and lightweight fabrics
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Feminine, vacation-ready styling designed for a luxury resort setting
Production & Execution
The editorial was produced to showcase the full visual experience of a Palm Beach-inspired fashion story. From concept development and wardrobe selection to final styling execution, I collaborated to create a cohesive aesthetic that brought the resort lifestyle vision to life.
Creative Outcome
The final editorial captures the spirit of Palm Beach glamour through a modern fashion lens — combining nostalgic references with contemporary styling to create an aspirational resort narrative that feels vibrant, elevated, and timeless. Seen during all SKINN Cosmetics shows at the Home Shopping Network, reaching tens of millions of viewers.
behind the scenes
editorial 2
alma vidovic bridal
vocess magazine spread
Project Overview
pPr
Created as a signature editorial for Alma Vidovic Bridal, this shoot was designed to showcase a romantic, artful vision of modern bridal fashion. The concept blended timeless Grecian-inspired elegance with dimensional floral details, creating a dreamy and elevated bridal story centered around femininity, craftsmanship, and ethereal beauty.
Creative Direction
The editorial explored the connection between nature, architecture, and bridal couture through sculptural details and soft, romantic textures. The visual direction was inspired by the elegance of ancient Greece, incorporating flowing silhouettes, intricate pleating, and floral elements to create a look that felt both timeless and contemporary.
Styling Approach
The gown was styled as the centerpiece of the editorial, highlighting its Grecian-inspired silhouette and handcrafted details. Three-dimensional floral appliqués, delicate flower petals, and a statement floral crown were layered throughout the shoot to enhance the romantic, garden-inspired aesthetic.
Key styling elements included:
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Sculptural 3D floral details
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Hand-placed flower petals and floral accessories
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Statement flower crown styling
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Grecian-inspired bridal gown silhouette
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Architectural pleating and flowing textures
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Romantic, editorial-focused bridal styling
Production & Execution
From concept development and wardrobe styling to visual storytelling, this editorial was created to showcase the artistry and craftsmanship of Alma Vidovic Bridal. The shoot focused on creating a cohesive luxury bridal experience through thoughtful styling, composition, and attention to detail.
Creative Outcome
The final editorial captured a modern interpretation of bridal romance — combining classical inspiration with contemporary design elements to create an elevated, feminine visual story. The feature in Vocess Magazine highlighted the unique craftsmanship and editorial vision behind the Alma Vidovic Bridal collection.
editorial 3
Moroccan Madness
Fashion Styling • Editorial Direction • Creative Production
Featured in Vocess Magazine
Featuring Stacy-Ann Fequiere, America’s Next Top Model
Photographer: Leandro Gongora
Project Overview
“Moroccan Madness” was an editorial fashion story created for Vocess Magazine, blending exotic influences, bold styling, and a sense of movement to create a striking visual narrative. The concept centered around capturing the freedom, energy, and drama of resort-inspired fashion through an elevated, editorial lens.
Creative Direction
The styling direction drew inspiration from Moroccan landscapes, rich textures, and the effortless elegance of global resort fashion. The goal was to create a visually captivating moment that balanced sophistication with spontaneity, allowing the dramatic silhouette of the maxi dress and the expansive natural setting to become the focal point.
Styling Approach
The look was designed to emphasize movement, scale, and emotion. A flowing maxi dress was styled to create a sense of effortless glamour, with the silhouette becoming an extension of the environment. The editorial captured a powerful fashion moment as Stacy-Ann Fequiere leapt against an open sky, creating a sense of freedom, confidence, and cinematic movement.
Key styling elements included:
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Statement maxi dress styling
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Resort-inspired fashion influences
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Dramatic silhouettes designed for movement
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Editorial styling focused on storytelling and visual impact
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Collaboration with professional talent and creative teams
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Production & Execution
Working with Stacy-Ann Fequiere, featured on America’s Next Top Model, the editorial focused on creating a memorable fashion image through styling, composition, and creative collaboration. The shoot combined wardrobe direction and visual storytelling to transform a fashion concept into a powerful editorial moment.
Creative Outcome
The final editorial showcased the power of fashion to communicate emotion and narrative. “Moroccan Madness” captured a sense of adventure, elegance, and freedom, creating a visually striking feature that brought together fashion, movement, and editorial storytelling.
content creation
Content Hosting & Brand Storytelling
Featuring projects where I served as the on-camera host, fashion stylist, and scriptwriter.
1
New Arrivals
Objective
Generate excitement around new product launches while helping customers visualize complete outfits.
Role
Host, Fashion Stylist, and Script Writer
Strategy
Styled newly released pieces into wearable looks, presented product features on camera, and created engaging content designed for social media platforms.
Results
Co-created content that highlighted merchandising, visual storytelling, and product marketing through fashion.
2
About Me
Objective
Introduce my professional background while establishing a strong personal brand across digital platforms.
Role
Host, Producer, Scriptwriter, and Video Editor.
Strategy
Developed a concise brand story, filmed and edited short-form video content, and optimized it for multiple social media channels.
Results
Created a professional introduction that highlights my experience in fashion styling, content creation, and digital marketing while strengthening my online brand presence.
3
Fall/Winter Trends
Objective
Inspire seasonal shopping by showcasing key fall trends through engaging, educational fashion content.
Role
Host, Fashion Stylist, and Script Writer.
Strategy
Researched seasonal trends, styled complete looks, wrote the script, and hosted the video, for social media engagement.
Results
Co-created trend-focused content that demonstrated on-camera communication, fashion expertise, styling, and digital content production skills.
4
Tucson Gem Event
Jewerly Trends Series, Part 1 & 2
Objective
Identify and showcase emerging jewelry trends from one of the world's largest gem and jewelry trade events to educate audiences and inspire seasonal styling.
Role
Host, Trend Forecaster, Fashion Stylist, Content Producer, and Video Editor.
Strategy
Researched emerging jewelry trends, curated standout pieces, hosted trend-focused videos, and produced short-form content that translated industry insights into engaging, consumer-friendly fashion content.
Results
Created educational, trend-driven content that demonstrated expertise in fashion forecasting, visual storytelling, on-camera presentation, and digital content production while highlighting the ability to translate industry trends into engaging social media content.
5
Her Style TV
Makeover Show
Objective
Showcase the transformative power of styling while building audience engagement through educational fashion content.
Role
Host, Fashion Stylist, and Featured Guest
Strategy
Developed outfit concepts tailored to the client's needs, directed the makeover process, and produced before-and-after visual storytelling for digital platforms.
Results
Demonstrated expertise in personal styling, creative direction, client communication, and compelling visual content production.
content production
End-to-End Content Production
Featuring projects where I led every stage of production—from concept and creative direction to photography, filming, editing, and final delivery
1
Fall Fashion Trends
For: HSN Live TV & Social Media
Objective: Increase engagement through trend education
Created:
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concept
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styling
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photography
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editing
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scouted the location
2
Lemonway Clothing Collection
For: HSN Live TV & Social Media
Objective: Increase engagement through trend education
Created:
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concept
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styling
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photography
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editing
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scouted the location
3
Ways to Wear
Sarong Styling
For: HSN Live TV & Social Media
Objective: Increase engagement through ways to wear education
Created:
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concept
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styling
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photography
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editing
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scouted the location
4
Colleen Lopez Jewelry
For: HSN Live TV & Social Media
Objective: Increase engagement through trend education and jewelry layering
Created:
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concept
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styling
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photography
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editing
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scouted the location
digital marketing
Digital Marketing & Brand Growth
Campaigns focused on content strategy, audience engagement, and brand development
1
Home Shopping Network (HSN)
Objective
Drive sales and strengthen brand storytelling through fashion styling, content production, and cross-channel marketing for nationally recognized fashion and lifestyle brands.
Role
Senior Fashion Stylist, Content Producer, Photoshoot Coordinator, and On-Air Fashion Expert.
Strategy
Styled live television broadcasts, planned and coordinated photoshoots, created digital marketing assets, collaborated with cross-functional teams, and developed compelling visual content for broadcast, e-commerce, email, social media, and advertising campaigns.
Results
Contributed to successful national product launches, coordinated 350+ photoshoots, produced high-performing visual campaigns, and increased hourly sales by 28% through strategic styling and product presentation.
2
Alma Vidovic Bridal
Objective
Launch and grow a modern bridal fashion brand by building a strong digital presence, creating engaging content, and connecting with customers through strategic marketing.
Role
Founder, Creative Director, Digital Marketer, Content Producer, Fashion Stylist, and Photoshoot Coordinator.
Strategy
Developed the brand identity, managed the website and social media, produced photo and video content, coordinated photoshoots, executed email and digital marketing campaigns, and created cohesive visual storytelling across all customer touchpoints.
Results
Built a recognizable brand from concept to launch, increased social media following by 25%, established a consistent cross-channel brand presence, and successfully executed campaigns that strengthened customer engagement.
This version emph
3
Fashion Industry Association (FIA)
Objective
Founded a Florida based fashion networking collective, bringing fashion industry professionals together through fashion, photography, modeling, and hair and makeup seminars and fashion shows.
Role
Founder, Creative Director, Fashion Stylist, Content Producer, and Marketing Strategist.
Strategy
Developed the brand identity, planned and promoted fashion events, coordinated photoshoots, created digital marketing content, managed social media, and collaborated with designers, photographers, and industry partners to grow community engagement.
Results
Built a collaborative platform that showcased designers, executed successful fashion events and editorial campaigns, expanded industry partnerships, and increased brand awareness through strategic content and marketing initiatives.
SKILLS & EXPERTISE
FASHION STYLING
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Fashion Styling & Look Development
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Trend Forecasting & Trend Research
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Outfit Curation & Wardrobe Building
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Seasonal Collection Styling
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Brand Aesthetic Development
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Visual Storytelling
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Editorial & Commercial Styling
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Color Theory & Fabric Knowledge
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Accessory Styling
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On-Camera Styling
PHOTOSHOOT COORDINATION
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Photoshoot Planning & Execution
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Creative Concept Development
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Shot List Creation
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Model Styling & Direction
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Photographer & Vendor Collaboration
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Sample Management & Product Coordination
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Set Styling & Visual Merchandising
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Campaign Production
CONTENT CREATION
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Fashion Content Creation
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Social Media Content Strategy
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Short-Form Video Production
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Photography & Video Editing
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Instagram Reels | TikTok | Pinterest | YouTube Shorts
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Brand Content Development
DIGITAL MARKETING
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Digital Campaign Execution
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Social Media Strategy & Management
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E-commerce Marketing
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Email Marketing & Promotions
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Data-Driven Optimization
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Campaign Performance Tracking
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Conversion Optimization
av fashion studio
Creative Services for Fashion & Lifestyle Brands
AV Fashion Studio is a creative studio founded by Alma Vidovic, combining over 15 years of expertise in fashion styling, content production, creative direction, and digital marketing. We partner with fashion and lifestyle brands to develop visually compelling campaigns, produce engaging content, and create cohesive brand experiences that connect with today's consumer.
From concept development to final delivery, every project is approached with a balance of creativity, strategy, and meticulous execution—ensuring every image, video, and campaign reflects the brand's vision while supporting measurable business goals.
1
Fashion Styling
Thoughtful styling that elevates products, strengthens brand identity, and creates memorable visual stories.
Services include:
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Editorial & campaign styling
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E-commerce styling
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Product & flat lay styling
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On-set wardrobe styling
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Look development
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Trend forecasting
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Seasonal collections
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Fashion presentations
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Brand storytelling through styling
2
Creative Direction
Developing compelling visual concepts that ensure every campaign communicates a clear, consistent brand message.
Services include:
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Campaign concept development
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Creative direction
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Mood boards & inspiration
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Visual storytelling
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Brand aesthetics
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Art direction
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Creative planning
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Seasonal campaign development
3
Content Production
Producing high-quality visual content designed to engage audiences across digital platforms and support marketing initiatives.
Services include:
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Short-form video production
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Social media content
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Product photography
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Behind-the-scenes content
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Lifestyle content
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Reels & TikTok production
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Script writing
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Content planning
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Video editing
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Content optimization
4
Digital Marketing
Creating strategic content and marketing initiatives that help brands increase visibility, strengthen engagement, and support business growth.
Services include:
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Social media strategy
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Content marketing
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Campaign planning
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Email marketing creative
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Brand messaging
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Content calendars
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Product launches
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Marketing asset development
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Creative campaign support
5
Photoshoot Production
Managing every stage of the production process to ensure efficient execution and exceptional creative results.
Services include:
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Photoshoot coordination
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Production planning
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Shot list development
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Model coordination
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Wardrobe organization
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Product management
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Schedule management
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On-set production support
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Vendor coordination
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Creative logistics
6
Consulting
Providing strategic guidance for fashion brands seeking to refine their visual identity, content strategy, or creative processes.
Services include:
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Creative strategy
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Fashion styling consultation
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Brand positioning
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Content audits
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Visual merchandising recommendations
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Marketing consultation
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Portfolio reviews
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Creative project planning
Let's Create Something Exceptional
Whether you're launching a new collection, planning a campaign, refreshing your content strategy, or looking for an experienced creative partner, AV Fashion Studio delivers thoughtful styling, strategic content, and polished execution that help fashion brands stand out.
Available for freelance projects, creative collaborations, consulting, and select long-term partnerships.
featured clients
Selected collaborations include national retailers, fashion brands, editorial campaigns, television productions, and independent creative projects.
Throughout my career, I've had the opportunity to collaborate with nationally recognized retailers, established fashion brands, emerging designers, and creative teams to bring compelling visual stories to life. From live television and e-commerce to editorial campaigns, product launches, and digital marketing initiatives, each collaboration has strengthened my expertise in fashion styling, creative direction, content production, and brand storytelling.
These partnerships reflect a commitment to delivering thoughtful creative solutions, seamless project execution, and high-quality content that supports each brand's unique vision and business objectives.
Explore a selection of the brands, campaigns, and creative projects that have shaped my career.