ALMA VIDOVIC
Fashion Marketing Specialist | Stylist | Content Strategist​
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Digital Marketing • Content Production • Brand Storytelling
I create compelling fashion content and execute digital marketing campaigns that drive engagement and sales.
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View My Work Below
ABOUT ME
Fashion is more than what people wear — it is a powerful form of storytelling, connection, and brand expression.
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With 15+ years of experience in fashion styling, content production, merchandising, and brand storytelling, I specialize in creating visually compelling experiences that help fashion and lifestyle brands connect with their audiences.
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My career began in fashion retail and media, where I spent 15 years as a Fashion Stylist at HSN where I occasionally produced content as well, styling thousands of products and hundreds of photoshoots, creating fashion content, and bringing brand stories to life for a global audience.
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Today, through AV Fashion Studio, I combine my fashion expertise with digital marketing, social media strategy, content creation, and creative direction to support emerging fashion brands in building stronger digital identities.
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My expertise includes:
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Fashion styling and visual storytelling
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Social media content strategy
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Short-form video concepts and content creation
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Influencer marketing strategy
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Creative direction and photoshoot production
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Fashion merchandising and trend analysis
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Brand storytelling and digital marketing
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With a Bachelor’s degree in Fashion Design & Marketing and certifications in Digital Marketing, Content Marketing, and Social Media Marketing, I bring a unique blend of creative vision and marketing strategy to every project.
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My mission is to help fashion brands create authentic, engaging digital experiences that inspire audiences and turn style into meaningful connections.
CASE STUDIES
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Throughout my career, I’ve led end-to-end marketing campaigns that blend strong creative vision with strategic digital execution.
From building a fashion non-profit community to producing sales-driving content for HSN and launching my own fashion brand, I’ve consistently delivered integrated campaigns across social, email, events, and e-commerce channels.
The following case studies highlight some of my most impactful work — showcasing how I develop concepts, produce compelling visual content, manage campaigns, and drive measurable results.
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HOME SHOPPING NETWORK
CASE STUDY #1
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Project: Sales-Driven Fashion Content & Digital Campaign Support
Role: Fashion Stylist & Content Producer (Marketing Team Collaborator)
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Challenge: Create compelling fashion content that drives immediate viewer engagement and online sales during live broadcasts and social campaigns.
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Strategy & Execution
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Partnered directly with HSN’s marketing team to style and produce a fall trend photo shoot.
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Directed content shoots and hosted social media videos to promote featured products.
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Created and optimized digital assets (photos and videos) for use across website, email, and social channels.
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Focused on visual storytelling and product presentation to support e-commerce conversion.
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I hosted and styled multiple social media video campaigns, including seasonal fashion trend reports, brand launch videos, a 3-part jewelry trend series for the Tucson Gem Show, and a full fashion makeover segment.
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I handled everything from scripting and outfit styling to delivering engaging, on-brand presentations in front of the camera.
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Results
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Contributed to measurable sales impact through high-quality styled content and hosted videos.
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Delivered consistent on-brand visuals that aligned creative execution with revenue goals.
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Improved campaign performance through iterative feedback and optimization based on real-time engagement.
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With over a decade of on-camera experience, I have built strong expertise in video hosting, fashion content creation, and product storytelling.
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My ability to combine professional styling, clear communication, and natural on-camera presence has consistently helped drive viewer engagement and support e-commerce sales goals.
​HOSTING
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FASHION TREND REPORT
Fashion Trends Report Hosted a seasonal fashion trends video, highlighting current styles, styling tips, and key looks for the upcoming season.
FASHION BRAND LAUNCH
Hosted the official social media launch video for a new fashion brand, showcasing the collection and brand story with professional styling.
FASHION MAKEOVER SHOW,
​Styled and starred in a fashion makeover segment for "Her Style TV" (HSN show for their Roku Channel) demonstrating full look transformations from start to finish.
TUCSON GEM EVENT JEWELRY TREND SERIES
Created and hosted a three-part video series on jewelry trends for the Tucson Gem Event. Covered must-have pieces, seasonal styling ideas, and how to incorporate statement jewelry into everyday and special occasion looks.
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ALMA VIDOVIC BRIDAL
CASE STUDY #2
Project: Full-Funnel Marketing for Direct-to-Consumer Fashion Brand ​
Role: Founder & Marketing Director​
Challenge: Build brand awareness and drive sales for a new fashion label with no existing audience or marketing infrastructure.​
Strategy & Execution
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Owned end-to-end marketing strategy and execution across all channels.
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Developed social media strategy, content calendar, and promotional campaigns.
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Produced professional photo shoots, runway shows, and trunk shows.
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Created press releases, flyers, email promotions, and landing page assets.
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Used data analytics to track campaign performance and optimize future efforts.
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Results
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Successfully launched multiple seasonal collections.
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Drove consistent traffic and sales through integrated digital and event marketing.
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Built a loyal customer base through strong visual storytelling and direct engagement.
FASHION INDUSTRY ASSOCIATION
CASE STUDY #3
Project: Building a Fashion Networking Collective & Launch Campaign
Role: Founder & Marketing Director (Non-Profit)
Challenge: Launch a new fashion industry non-profit from scratch and build a strong community presence with limited budget in a competitive market.
Strategy & Execution
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Developed full creative and digital marketing strategy including event branding, content calendar, and multi-channel promotional campaigns.
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Directed end-to-end production of major fashion events, including runway shows, photo shoots, and educational seminars.
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Created and managed content across social media, email, and landing pages while maintaining consistent brand storytelling.
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Secured sponsorships from fashion, beauty, modeling, hair & makeup, hospitality, and educational institutions.
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Assembled and managed a Board of Directors to support ongoing operations.
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Key Campaigns Produced
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Launch Event & Fashion Show
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Cars & Couture Vintage Fashion Show
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Art & Fashion Show Fundraiser
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Vogue Italia Photo Shoot
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Vocess Magazine Editorial featuring America’s Next Top Model contestant
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Multiple industry seminars (Fashion Start-Up, Photography, Hair & Makeup, Modeling)
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Results
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Successfully attracted thousands of international members
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Generated high-profile industry collaborations and media coverage
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Built a thriving fashion community through consistent digital and event marketing
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(Image: Vocess Magazine Editorial, Model: Stacy Ann Fequierre, America's Next Top Model, Photographer: Leandro Gongora, Stylist: Alma Vidovic)
SKILLS & EXPERTISE
DIGITAL MARKETING
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Digital Campaign Execution
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Social Media Strategy & Management
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E-commerce Marketing
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Email Marketing & Promotions
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Data-Driven Optimization
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Campaign Performance Tracking
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Conversion Optimization
CONTENT CREATION & PRODUCTION
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Video Hosting & On-Camera Talent
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Content Direction & Production
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Photo Shoot Styling & Direction
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Fashion Trend Reporting
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Social Media Video Creation
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Brand Storytelling
FASHION MARKETING
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Fashion Styling & Visual Merchandising
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Runway & Event Production
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Collection Launches
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Brand Campaign Development
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Trend Analysis & Reporting
ADITIONAL SKILLS
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Project & Stakeholder Management
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Sponsorship Acquisition & Partnerships
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Cross-Functional Collaboration
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AI Tools for Content Creation
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Google Analytics & Performance Reporting
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Creative Strategy & Concept Development