ALMA VIDOVIC
Fashion Stylist | creative director | Content Creator | Digital Marketing Strategist
About
alma vidovic
Fashion Stylist | Creative Director | Content Creator, producer & strategist | digital marketing
Hi! I'm Alma, I am a fashion stylist, content creator, and digital marketing specialist with 15+ years of experience bringing fashion brands to life through creative direction, styling, visual storytelling, and customer-focused content.
My foundation is in fashion styling, where I have spent my career creating compelling fashion stories for live television, editorial shoots, brand campaigns, and digital platforms. As a Senior Fashion Stylist at HSN, I styled thousands of fashion presentations, collaborated with designers, photographers, producers, models, and merchandising teams, and translated trends into engaging customer experiences. From developing looks and styling concepts to managing photoshoots and producing campaign-ready imagery, I specialize in creating fashion narratives that inspire customers and elevate brands.
Building on my styling expertise, I expanded into content creation, producing fashion and lifestyle content across social platforms including Instagram, TikTok, Pinterest, YouTube, and Facebook. I create content from concept through execution — developing creative ideas, styling looks, directing shoots, capturing photography and video, editing assets, and adapting content for different audiences and platforms. My approach combines fashion expertise with an understanding of what makes digital content visually engaging, shareable, and effective.
My experience in digital marketing allows me to connect creativity with strategy. I have supported multi-channel campaigns, ecommerce initiatives, email marketing, social media storytelling, and customer-focused brand experiences. With certifications in digital marketing, content marketing, and social media marketing, I understand how creative assets support the full customer journey — from awareness and engagement to conversion and brand loyalty.
I bring a unique blend of fashion industry expertise, creative production experience, and marketing knowledge to help brands develop authentic stories, create impactful content, and connect with their audiences in meaningful ways.
commercial | broadcast | live show | themed movie colabs | award shows | seasonal trend campaigns | merchandising | product styling | ad campaigns | tv commercials | social content | editorials
commercial & broadcast
fashion styling portfolio
HSN katy Perry footwear show open
fashion styling | creative collaboration | broadcast production
Project Overview
Created the wardrobe styling for HSN's launch show open featuring Katy Perry Footwear, developing a series of fashion-forward looks inspired by Katy Perry's signature vintage pin-up aesthetic. The wardrobe was designed to complement the playful, colorful personality of the footwear collection while creating a visually engaging introduction that captured the brand's bold, whimsical identity for a national television audience.
Creative Direction
The styling direction centered around modern interpretations of classic vintage pin-up fashion, incorporating feminine silhouettes, vibrant color palettes, retro-inspired prints, and polished accessories that enhanced the personality of each shoe. Every outfit was carefully curated to create a cohesive visual story, ensuring the wardrobe elevated the footwear without competing for attention. The result balanced timeless glamour with contemporary styling, reflecting both Katy Perry's distinctive fashion sensibility and the energy of the collection.
Collaboration & Production
Worked closely with the Creative Director, art direction team, producers, and cross-functional production teams to bring the creative vision to life from concept through broadcast. Coordinated wardrobe selections, styling logistics, fittings, and on-set execution to ensure every look translated seamlessly on camera while aligning with the overall creative direction and production schedule.
Impact
The show open successfully introduced the Katy Perry Footwear collection with a memorable visual identity that reflected the brand's playful personality and elevated the overall production value. The styling received outstanding internal recognition across the company, earning rave reviews from creative leadership and production teams for its execution, attention to detail, and successful interpretation of the brand's aesthetic.
behind the scenes
HSN "What a girl Wants" Show Open
Project Overview
Created a dynamic fashion show open for HSN’s What a Girl Wants, designed to showcase the versatility of fashion through a high-energy, entertainment-driven performance. The concept featured host Sarah transitioning through multiple styled looks for different occasions, combining fashion storytelling with movement, music, and choreography.
Creative Direction
The styling direction focused on creating a cohesive fashion journey that highlighted how wardrobe can transform a woman’s look and confidence throughout different moments of her day. Each outfit was curated to represent a distinct occasion and lifestyle, while maintaining a strong visual connection throughout the performance.
Styling Approach
I developed a range of looks that balanced trend, versatility, and on-camera impact. Each wardrobe change was carefully considered for silhouette, color, movement, and the demands of a dance-based production.
Key styling elements included:
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Multi-look wardrobe development for a broadcast performance
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Occasion-based styling and outfit storytelling
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On-camera fashion considerations including movement, fit, and visual impact
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Trend-focused wardrobe curation
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Styling designed to support choreography and seamless transitions
Production & Execution
Collaborating with the HSN production team, I styled the host for a fast-paced show open requiring strategic wardrobe planning and precise execution. The project involved coordinating multiple outfit changes while ensuring each look performed effectively on camera and supported the energy of the production.
Creative Outcome
The final show open transformed fashion into an engaging performance experience, demonstrating how styling can communicate personality, lifestyle, and confidence. The project showcased my ability to create compelling on-air fashion stories while managing the creative and production demands of live television.
behind the scenes
HSN "What a Girl Wants" Holiday Show Open
Project Overview
Created the wardrobe styling for HSN's holiday edition of What a Girl Wants, a festive show open designed to capture the excitement and warmth of the Christmas season. The concept followed host Sarah as she unwrapped gifts and transitioned through a series of winter-inspired looks, using fashion to tell a playful holiday story through movement and on-camera wardrobe transformations.
Creative Direction
The styling centered on creating a seamless progression of holiday fashion, beginning with a chic daytime look and evolving into cozy winter and evening attire. Each wardrobe change was carefully planned to reflect a different holiday moment while maintaining a cohesive seasonal aesthetic filled with texture, warmth, and festive charm.
Styling Approach
Each look was curated to create visual impact on camera while supporting the fast-paced rhythm of the production. Rich winter textures, layered accessories, and coordinated styling details helped communicate the personality and mood of every scene.
The featured looks included:
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A sophisticated winter ensemble featuring a faux fur vest, elevated with statement jewelry and fashion-forward eyewear.
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A casual holiday outfit built around a denim sweater, faux fur boots, knit hat, and coordinating scarf.
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A cozy evening look featuring festive pajamas and a sleep mask, bringing the story to a playful and relaxed conclusion.
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Production & Execution
Working closely with the production team, I developed wardrobe selections that supported quick costume changes, movement, and on-camera performance. Every outfit was styled to transition seamlessly while maintaining continuity and enhancing the visual storytelling of the holiday-themed production.
Creative Outcome
The final show open transformed seasonal fashion into an engaging broadcast experience, showcasing how thoughtful styling can communicate personality, celebrate holiday traditions, and create an entertaining visual narrative. The project highlights my ability to develop wardrobe concepts that balance creativity, functionality, and the unique demands of television production.
behind the scenes
SKINN Cosmetics Show Open
Project Overview
This Show Open for SKINN Cosmetics was inspired by the vibrant glamour of 1960s Palm Beach, this editorial concept celebrates the era’s iconic resort aesthetic through bold color, playful prints, and elevated vacation styling. The goal was to create a visual story that captured the over the top sophistication of vintage Florida glamour while bringing a fresh, modern perspective to resort fashion.
Creative Direction
The styling direction focused on the intersection of retro elegance and contemporary resort wear. Drawing inspiration from Palm Beach’s signature visual language, the shoot incorporated statement silhouettes, vibrant hues, tropical-inspired patterns, fringe details, and lightweight fabrics designed to evoke a sense of luxury, leisure, and escapism. The wardrobe and jewelry were curated to create a cohesive visual narrative, balancing feminine silhouettes with opulent jewelry statement pieces that reflected the confidence and optimism of the era.
Styling Approach
I developed each look with attention to color harmony, texture, proportion, and storytelling. Key styling elements included:
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1960s-inspired resort silhouettes
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Bold tropical prints and saturated color palettes
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Statement over the top jewelry and finishing details
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Layered textures including chiffon, fringe, and lightweight fabrics
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Feminine, vacation-ready styling designed for a luxury resort setting
Production & Execution
The editorial was produced to showcase the full visual experience of a Palm Beach-inspired fashion story. From concept development and wardrobe selection to final styling execution, I collaborated to create a cohesive aesthetic that brought the resort lifestyle vision to life.
Creative Outcome
The final editorial captures the spirit of Palm Beach glamour through a modern fashion lens — combining nostalgic references with contemporary styling to create an aspirational resort narrative that feels vibrant, elevated, and timeless. Seen during all SKINN Cosmetics shows at the Home Shopping Network, reaching tens of millions of viewers.
behind the scenes
live shows
catherine malandrino
Project Overview
Created the wardrobe styling and on-set fashion direction for HSN’s live fashion presentation featuring renowned designer Catherine Malandrino. The show was designed to showcase her signature French-inspired elegance through a sophisticated collection presentation, combining elevated styling, designer storytelling, and the fast-paced demands of live television.
Creative Direction
The styling approach focused on capturing Catherine Malandrino’s Parisian design aesthetic — feminine, refined, and effortlessly elegant. Working closely with Catherine and the models, I developed complete looks that highlighted the collection’s luxurious details while creating a cohesive visual experience inspired by the atmosphere of a Parisian design studio.
The custom-built set reflected the creative energy of a French atelier, providing an immersive backdrop that complemented the designer’s heritage and elevated the overall presentation.
Styling Approach
Each look was thoughtfully curated to showcase the versatility and artistry of the collection while translating beautifully on camera. I focused on creating polished silhouettes, balancing accessories and styling details, and ensuring every outfit reflected Catherine’s sophisticated brand identity.
The styling process included:
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Collaborating directly with Catherine Malandrino and models during a detailed style-out session to refine each look.
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Photographing completed outfits and creating printed visual references to guide the live show flow.
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Organizing wardrobe combinations to ensure seamless transitions and maintain consistency throughout the presentation.
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Enhancing each look with thoughtful styling details that emphasized the collection’s French-inspired elegance.
Production & Execution
Working within the fast-paced environment of live broadcast production, I managed wardrobe preparation, styling adjustments, and on-set execution to ensure every look was camera-ready. The presentation required precision, organization, and the ability to adapt quickly while maintaining the designer’s vision throughout the live show.
Creative Outcome
The final presentation brought Catherine Malandrino’s collection to life through a combination of fashion styling, brand storytelling, and immersive production design. The project showcased my ability to collaborate with designers, develop a strong visual concept, and execute elevated fashion presentations that connect the audience with a brand’s unique identity.
behind the scenes
HSN Designer Collections Inspired by Iconic Films
fashion styling | broadcast production | themed brand collaborations
giuliana Rancic
& Alice in Wonderland
Vince Camuto Shoes and handbags
& Alice in Wonderland
Coco Rocha
& Cinderella
heidi Daus jewelry
& beauty and the beast
rarities jewelry
& snow white and the huntsman
hsn beauty choice awards
fall fashion trend campaign
Project Overview
Styled HSN's Fall Fashion Trends campaign, showcasing a curated collection of seasonal looks designed to inspire customers with the latest trends for the autumn season. The campaign highlighted a variety of fashion aesthetics, demonstrating how key wardrobe pieces and accessories could be styled into versatile, trend-forward outfits for everyday wear.
Creative Direction
The styling focused on capturing the diversity of fall fashion by combining modern silhouettes, rich textures, and layered styling. Each look represented a distinct trend while maintaining a cohesive seasonal palette that reflected the warmth, sophistication, and versatility of the fall wardrobe.
Styling Approach
Each outfit was thoughtfully curated to highlight different interpretations of the season's most wearable trends, balancing contemporary fashion with commercial appeal.
Featured looks included:
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An edgy ensemble pairing denim with a structured leather blazer for a modern, polished aesthetic.
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A feminine dress layered with a moto jacket, blending softness with contemporary edge.
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A playful romper styled with textured tights, a faux fur jacket, and ankle booties to create warmth and dimension.
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A Western-inspired look featuring a dress layered with a faux fur jacket, ankle booties, a statement hat, and a fringe handbag for a fashion-forward interpretation of seasonal dressing.
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Production & Execution
Working with HSN's creative and production teams, I styled each look to ensure maximum visual impact on camera while clearly communicating seasonal trends to the customer. Careful attention was given to layering, accessories, texture, and silhouette to create polished, cohesive outfits that were both aspirational and wearable.
Creative Outcome
The final campaign showcased the versatility of fall fashion through trend-driven styling that balanced creativity with commercial appeal. By translating seasonal trends into complete, wearable looks, the project demonstrated my ability to create engaging fashion stories that inspire customers while supporting brand and retail objectives.
merchandising & product styling
Project Overview
Styled flat lay presentations for HSN's Today's Special launches, creating coordinated wardrobe displays that introduced the featured product during the midnight kickoff show and appeared throughout the day at the opening of each live broadcast. Each presentation was designed to showcase versatile outfit ideas that inspired customers while highlighting the Today's Special item within complete, head-to-toe looks.
Creative Direction
Each project began with evaluating the featured product and determining the overall styling direction. Depending on the brand, I either followed established brand guidelines or developed the creative concept independently. The objective was to create visually engaging flat lay presentations that reflected the brand's aesthetic while demonstrating multiple ways to style the featured item for a broad customer audience.
Styling Approach
I curated two complete looks for every Today's Special presentation, selecting apparel, footwear, handbags, jewelry, and accessories that complemented the featured product while maintaining a balanced, camera-ready composition. Each flat lay was thoughtfully arranged to emphasize color, proportion, texture, and styling versatility, creating polished visual merchandising that translated seamlessly to television.
Production & Execution
After completing each styling layout, I photographed the finished flat lays and prepared detailed styling guides for HSN's styling and production teams. These guides outlined garment combinations, accessory pairings, layering details, and styling notes to ensure consistency throughout every live broadcast.
For many national brands, I also collaborated directly with brand partners by sharing the completed styling concepts for review and approval. Feedback was incorporated as needed to ensure each presentation accurately reflected the brand's identity before final styling instructions were distributed to HSN's styling team.
Creative Outcome
The final flat lay presentations served as a visual styling foundation for HSN's Today's Special programming, delivering polished, brand-aligned outfit inspiration that remained consistent across every broadcast throughout the day. The project demonstrated my ability to combine commercial styling, visual merchandising, brand collaboration, and detailed production communication to create compelling fashion presentations that supported both customer engagement and brand objectives.
giuliana rancic sherling jacket
jessica simpson booties
colleen Lopez motto jacket
vince camuto shoes
patricia Nash handbag
giuliana rancic blazer
ad campaigns
shoe carnival
tv commercials
publix
mother's day commercial
HSN Social Fashion Content
Fashion Styling • Short-Form Video • Digital Content Production
Project Overview
Styled a series of short-form fashion videos for HSN's digital and social media platforms, creating engaging content designed to showcase Today's Special Value launches, seasonal collections, and versatile styling ideas. These videos translated product features into inspiring, easy-to-shop fashion content tailored for fast-paced digital audiences.
Creative Direction
The content was developed to capture attention within the first few seconds while demonstrating the versatility and wearability of each featured collection. Styling focused on creating aspirational yet accessible looks that reflected current fashion trends and encouraged customers to envision multiple ways to wear each piece.
Styling Approach
I curated complete head-to-toe looks that highlighted the unique features of each product while ensuring every outfit felt cohesive, modern, and commercially relevant. Styling emphasized layering, accessories, color coordination, and trend-driven combinations to maximize the visual impact of each video.
Content included:
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Today's Special Value show open styling
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"Ways to Wear" fashion videos
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Outfit transformation and styling demonstrations
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Seasonal trend features
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Apparel and footwear styling
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Product-focused fashion content for digital platforms
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Production & Execution
Working collaboratively with HSN's creative and production teams, I styled wardrobe for short-form video content designed specifically for social media and digital marketing channels. Each project required thoughtful wardrobe planning, attention to camera composition, and styling that effectively showcased products through movement and concise visual storytelling.
Creative Outcome
These projects demonstrate my ability to create engaging, social-first fashion content that blends styling expertise with digital marketing objectives. By translating products into compelling visual stories, the videos helped showcase versatility, inspire outfit ideas, and create content optimized for today's fast-moving digital landscape.
sporto coat
jambu booties
bearpaw mules
christian Siriano jacket
on hosts
national pink Day fun
editorials
alma vidovic bridal
vocess magazine
Project Overview
Created as a signature editorial for Alma Vidovic Bridal, this shoot was designed to showcase a romantic, artful vision of modern bridal fashion. The concept blended timeless Grecian-inspired elegance with dimensional floral details, creating a dreamy and elevated bridal story centered around femininity, craftsmanship, and ethereal beauty.
Creative Direction
The editorial explored the connection between nature, architecture, and bridal couture through sculptural details and soft, romantic textures. The visual direction was inspired by the elegance of ancient Greece, incorporating flowing silhouettes, intricate pleating, and floral elements to create a look that felt both timeless and contemporary.
Styling Approach
The gown was styled as the centerpiece of the editorial, highlighting its Grecian-inspired silhouette and handcrafted details. Three-dimensional floral appliqués, delicate flower petals, and a statement floral crown were layered throughout the shoot to enhance the romantic, garden-inspired aesthetic.
Key styling elements included:
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Sculptural 3D floral details
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Hand-placed flower petals and floral accessories
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Statement flower crown styling
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Grecian-inspired bridal gown silhouette
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Architectural pleating and flowing textures
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Romantic, editorial-focused bridal styling
Production & Execution
From concept development and wardrobe styling to visual storytelling, this editorial was created to showcase the artistry and craftsmanship of Alma Vidovic Bridal. The shoot focused on creating a cohesive luxury bridal experience through thoughtful styling, composition, and attention to detail.
Creative Outcome
The final editorial captured a modern interpretation of bridal romance — combining classical inspiration with contemporary design elements to create an elevated, feminine visual story. The feature in Vocess Magazine highlighted the unique craftsmanship and editorial vision behind the Alma Vidovic Bridal collection.
editorial 2
featuring america's next top model
vocess magazine
Featuring:
Stacy Ann Fequierre for from America's Next Top Model
For
For:
Vocess Magazine
Photographer:
Leandro Gongora
Project Overview
“Moroccan Madness” was an editorial fashion story created for Vocess Magazine, blending exotic influences, bold styling, and a sense of movement to create a striking visual narrative. The concept centered around capturing the freedom, energy, and drama of resort-inspired fashion through an elevated, editorial lens.
Creative Direction
The styling direction drew inspiration from Moroccan landscapes, rich textures, and the effortless elegance of global resort fashion. The goal was to create a visually captivating moment that balanced sophistication with spontaneity, allowing the dramatic silhouette of the maxi dress and the expansive natural setting to become the focal point.
Styling Approach
The look was designed to emphasize movement, scale, and emotion. A flowing maxi dress was styled to create a sense of effortless glamour, with the silhouette becoming an extension of the environment. The editorial captured a powerful fashion moment as Stacy-Ann Fequiere leapt against an open sky, creating a sense of freedom, confidence, and cinematic movement.
Key styling elements included:
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Statement maxi dress styling
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Resort-inspired fashion influences
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Dramatic silhouettes designed for movement
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Editorial styling focused on storytelling and visual impact
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Collaboration with professional talent and creative teams
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Production & Execution
Working with Stacy-Ann Fequiere, featured on America’s Next Top Model, the editorial focused on creating a memorable fashion image through styling, composition, and creative collaboration. The shoot combined wardrobe direction and visual storytelling to transform a fashion concept into a powerful editorial moment.
Creative Outcome
The final editorial showcased the power of fashion to communicate emotion and narrative. “Moroccan Madness” captured a sense of adventure, elegance, and freedom, creating a visually striking feature that brought together fashion, movement, and editorial storytelling.
content creation
Content Hosting & Brand Storytelling
Featuring projects where I served as the on-camera host, fashion stylist, and scriptwriter.
1
New Arrivals
Objective
Generate excitement around new product launches while helping customers visualize complete outfits.
Role
Host, Fashion Stylist, and Script Writer
Strategy
Styled newly released pieces into wearable looks, presented product features on camera, and created engaging content designed for social media platforms.
Results
Co-created content that highlighted merchandising, visual storytelling, and product marketing through fashion.
2
About Me
Objective
Introduce my professional background while establishing a strong personal brand across digital platforms.
Role
Host, Producer, Scriptwriter, and Video Editor.
Strategy
Developed a concise brand story, filmed and edited short-form video content, and optimized it for multiple social media channels.
Results
Created a professional introduction that highlights my experience in fashion styling, content creation, and digital marketing while strengthening my online brand presence.
3
Fall/Winter Trends
Objective
Inspire seasonal shopping by showcasing key fall trends through engaging, educational fashion content.
Role
Host, Fashion Stylist, and Script Writer.
Strategy
Researched seasonal trends, styled complete looks, wrote the script, and hosted the video, for social media engagement.
Results
Co-created trend-focused content that demonstrated on-camera communication, fashion expertise, styling, and digital content production skills.
4
Tucson Gem Event
Jewerly Trends Series, Part 1 & 2
Objective
Identify and showcase emerging jewelry trends from one of the world's largest gem and jewelry trade events to educate audiences and inspire seasonal styling.
Role
Host, Trend Forecaster, Fashion Stylist, Content Producer, and Video Editor.
Strategy
Researched emerging jewelry trends, curated standout pieces, hosted trend-focused videos, and produced short-form content that translated industry insights into engaging, consumer-friendly fashion content.
Results
Created educational, trend-driven content that demonstrated expertise in fashion forecasting, visual storytelling, on-camera presentation, and digital content production while highlighting the ability to translate industry trends into engaging social media content.
5
Her Style TV
Makeover Show
Objective
Showcase the transformative power of styling while building audience engagement through educational fashion content.
Role
Host, Fashion Stylist, and Featured Guest
Strategy
Developed outfit concepts tailored to the client's needs, directed the makeover process, and produced before-and-after visual storytelling for digital platforms.
Results
Demonstrated expertise in personal styling, creative direction, client communication, and compelling visual content production.
content production
End-to-End Content Production
Featuring projects where I led every stage of production—from concept and creative direction to photography, filming, editing, and final delivery
1
Fall Fashion Trends
For: HSN Live TV & Social Media
Objective: Increase engagement through trend education
Created:
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concept
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styling
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photography
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editing
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scouted the location
2
Lemonway Clothing Collection
For: HSN Live TV & Social Media
Objective: Increase engagement through trend education
Created:
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concept
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styling
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photography
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editing
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scouted the location
3
Ways to Wear
Sarong Styling
For: HSN Live TV & Social Media
Objective: Increase engagement through ways to wear education
Created:
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concept
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styling
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photography
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editing
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scouted the location
4
Colleen Lopez Jewelry
For: HSN Live TV & Social Media
Objective: Increase engagement through trend education and jewelry layering
Created:
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concept
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styling
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photography
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editing
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scouted the location
digital marketing
Digital Marketing & Brand Growth
Campaigns focused on content strategy, audience engagement, and brand development
1
Home Shopping Network (HSN)
Objective
Drive sales and strengthen brand storytelling through fashion styling, content production, and cross-channel marketing for nationally recognized fashion and lifestyle brands.
Role
Senior Fashion Stylist, Content Producer, Photoshoot Coordinator, and On-Air Fashion Expert.
Strategy
Styled live television broadcasts, planned and coordinated photoshoots, created digital marketing assets, collaborated with cross-functional teams, and developed compelling visual content for broadcast, e-commerce, email, social media, and advertising campaigns.
Results
Contributed to successful national product launches, coordinated 350+ photoshoots, produced high-performing visual campaigns, and increased hourly sales by 28% through strategic styling and product presentation.
2
Alma Vidovic Bridal
Objective
Launch and grow a modern bridal fashion brand by building a strong digital presence, creating engaging content, and connecting with customers through strategic marketing.
Role
Founder, Creative Director, Digital Marketer, Content Producer, Fashion Stylist, and Photoshoot Coordinator.
Strategy
Developed the brand identity, managed the website and social media, produced photo and video content, coordinated photoshoots, executed email and digital marketing campaigns, and created cohesive visual storytelling across all customer touchpoints.
Results
Built a recognizable brand from concept to launch, increased social media following by 25%, established a consistent cross-channel brand presence, and successfully executed campaigns that strengthened customer engagement.
This version emph
3
Fashion Industry Association (FIA)
Objective
Founded a Florida based fashion networking collective, bringing fashion industry professionals together through fashion, photography, modeling, and hair and makeup seminars and fashion shows.
Role
Founder, Creative Director, Fashion Stylist, Content Producer, and Marketing Strategist.
Strategy
Developed the brand identity, planned and promoted fashion events, coordinated photoshoots, created digital marketing content, managed social media, and collaborated with designers, photographers, and industry partners to grow community engagement.
Results
Built a collaborative platform that showcased designers, executed successful fashion events and editorial campaigns, expanded industry partnerships, and increased brand awareness through strategic content and marketing initiatives.
SKILLS & EXPERTISE
FASHION STYLING
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Fashion Styling & Look Development
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Trend Forecasting & Trend Research
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Outfit Curation & Wardrobe Building
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Seasonal Collection Styling
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Brand Aesthetic Development
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Visual Storytelling
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Editorial & Commercial Styling
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Color Theory & Fabric Knowledge
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Accessory Styling
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On-Camera Styling
PHOTOSHOOT COORDINATION
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Photoshoot Planning & Execution
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Creative Concept Development
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Shot List Creation
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Model Styling & Direction
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Photographer & Vendor Collaboration
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Sample Management & Product Coordination
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Set Styling & Visual Merchandising
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Campaign Production
CONTENT CREATION
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Fashion Content Creation
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Social Media Content Strategy
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Short-Form Video Production
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Photography & Video Editing
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Instagram Reels | TikTok | Pinterest | YouTube Shorts
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Brand Content Development
DIGITAL MARKETING
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Digital Campaign Execution
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Social Media Strategy & Management
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E-commerce Marketing
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Email Marketing & Promotions
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Data-Driven Optimization
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Campaign Performance Tracking
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Conversion Optimization
av fashion studio
Creative Services for Fashion & Lifestyle Brands
AV Fashion Studio is a creative studio founded by Alma Vidovic, combining over 15 years of expertise in fashion styling, content production, creative direction, and digital marketing. We partner with fashion and lifestyle brands to develop visually compelling campaigns, produce engaging content, and create cohesive brand experiences that connect with today's consumer.
From concept development to final delivery, every project is approached with a balance of creativity, strategy, and meticulous execution—ensuring every image, video, and campaign reflects the brand's vision while supporting measurable business goals.
1
Fashion Styling
Thoughtful styling that elevates products, strengthens brand identity, and creates memorable visual stories.
Services include:
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Editorial & campaign styling
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E-commerce styling
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Product & flat lay styling
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On-set wardrobe styling
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Look development
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Trend forecasting
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Seasonal collections
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Fashion presentations
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Brand storytelling through styling
2
Creative Direction
Developing compelling visual concepts that ensure every campaign communicates a clear, consistent brand message.
Services include:
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Campaign concept development
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Creative direction
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Mood boards & inspiration
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Visual storytelling
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Brand aesthetics
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Art direction
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Creative planning
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Seasonal campaign development
3
Content Production
Producing high-quality visual content designed to engage audiences across digital platforms and support marketing initiatives.
Services include:
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Short-form video production
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Social media content
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Product photography
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Behind-the-scenes content
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Lifestyle content
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Reels & TikTok production
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Script writing
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Content planning
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Video editing
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Content optimization
4
Digital Marketing
Creating strategic content and marketing initiatives that help brands increase visibility, strengthen engagement, and support business growth.
Services include:
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Social media strategy
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Content marketing
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Campaign planning
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Email marketing creative
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Brand messaging
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Content calendars
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Product launches
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Marketing asset development
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Creative campaign support
5
Photoshoot Production
Managing every stage of the production process to ensure efficient execution and exceptional creative results.
Services include:
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Photoshoot coordination
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Production planning
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Shot list development
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Model coordination
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Wardrobe organization
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Product management
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Schedule management
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On-set production support
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Vendor coordination
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Creative logistics
6
Consulting
Providing strategic guidance for fashion brands seeking to refine their visual identity, content strategy, or creative processes.
Services include:
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Creative strategy
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Fashion styling consultation
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Brand positioning
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Content audits
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Visual merchandising recommendations
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Marketing consultation
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Portfolio reviews
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Creative project planning
Let's Create Something Exceptional
Whether you're launching a new collection, planning a campaign, refreshing your content strategy, or looking for an experienced creative partner, AV Fashion Studio delivers thoughtful styling, strategic content, and polished execution that help fashion brands stand out.
Available for freelance projects, creative collaborations, consulting, and select long-term partnerships.
featured clients
Brands & Talent I've Styled Throughout My Career
Throughout my career, I've had the opportunity to collaborate with nationally recognized retailers, established fashion brands, emerging designers, and creative teams to bring compelling visual stories to life. From live television and e-commerce to editorial campaigns, product launches, and digital marketing initiatives, each collaboration has strengthened my expertise in fashion styling, creative direction, content production, and brand storytelling.
These partnerships reflect a commitment to delivering thoughtful creative solutions, seamless project execution, and high-quality content that supports each brand's unique vision and business objectives.
Explore a selection of the brands, campaigns, and creative projects that have shaped my career.
apparel
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giuliana rancic
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kelly osbourne
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hal rubenstein
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june ambrose
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nene leakes
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marla wynne
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diane gilman
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colleen lopez
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anthony
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nina leonard
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hue
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comfort code
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katy perry
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mariah carey
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jessica simpson
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sheryl crow
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hillary scott
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iman
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twiggy
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serena williams
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lacey chabert
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betheny frankel
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kyle richards
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vivica a fox
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badgley mischka
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dkny
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reem acra
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naeem khan
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catherine malandrino
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vicky tiel
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David meister
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n natori
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christie brinkley
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kathy ireland
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jaclyn smith
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democracy
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luckybrand
footwear
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naturalizer
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clarks
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bearpaw
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sporto
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baretraps
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fitflop
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jambu
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journee
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joybees
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dreamfoams
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tony little
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sofft
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Anne klein
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Charles david
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franko sarto
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kenneth cole
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vince camuto
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donald j pliner
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sam edelman
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steve madden
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adrienne vitadini
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easy spirit
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shoe carnival
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birkenstocks
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toms
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sketchers
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born
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aetrex
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lifestride
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matisse
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shushop
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sporto
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urban sport
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keds
handbags & accessories
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patricia nash
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samantha brown
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joy mangano
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sharif
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anushka
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clever carriage
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diferdinando
jewelry
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iris apfel
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molly simms
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kristen chenoweth
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catherine mcphee
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fern mallis
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rj graziano
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radiance by absolute
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bellezza
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colleen lopez
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connie Craig carroll
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herkimer
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jade of yesteryear
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elle
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heidi daus
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baublebar
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rarities by carol brodie
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chaco canyon
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jay king
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sevilla silver
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stately steel
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technibond
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marla wynne
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mperial pearls
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kalifano
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michael anthony