ALMA VIDOVIC
Fashion Stylist | Content Creator | Digital Marketing Specialist
About
Hi! I'm Alma, I am a fashion stylist, content creator, and digital marketing specialist with 15+ years of experience bringing fashion brands to life through creative direction, styling, visual storytelling, and customer-focused content.
My foundation is in fashion styling, where I have spent my career creating compelling fashion stories for live television, editorial shoots, brand campaigns, and digital platforms. As a Senior Fashion Stylist at HSN, I styled thousands of fashion presentations, collaborated with designers, photographers, producers, models, and merchandising teams, and translated trends into engaging customer experiences. From developing looks and styling concepts to managing photoshoots and producing campaign-ready imagery, I specialize in creating fashion narratives that inspire customers and elevate brands.
Building on my styling expertise, I expanded into content creation, producing fashion and lifestyle content across social platforms including Instagram, TikTok, Pinterest, YouTube, and Facebook. I create content from concept through execution — developing creative ideas, styling looks, directing shoots, capturing photography and video, editing assets, and adapting content for different audiences and platforms. My approach combines fashion expertise with an understanding of what makes digital content visually engaging, shareable, and effective.
My experience in digital marketing allows me to connect creativity with strategy. I have supported multi-channel campaigns, ecommerce initiatives, email marketing, social media storytelling, and customer-focused brand experiences. With certifications in digital marketing, content marketing, and social media marketing, I understand how creative assets support the full customer journey — from awareness and engagement to conversion and brand loyalty.
I bring a unique blend of fashion industry expertise, creative production experience, and marketing knowledge to help brands develop authentic stories, create impactful content, and connect with their audiences in meaningful ways.
fashion styling
editorial | lifestyle | brand | personal
content creation
content creator & producer | Instagram | tiktok | pinterest | youtube
Digital Marketing
SEO/SEM | social media | email marketing | e-commerce | analytics
project
Project: Full-Funnel Marketing for Direct-to-Consumer Fashion Brand
Role: Founder | Creative Director | Marketing Manager
challenge
Challenge: Build brand awareness and drive sales for a new fashion label with no existing audience or marketing infrastructure.
strategy
Owned end-to-end marketing strategy and execution across all channels.
Developed social media strategy, content calendar, and promotional campaigns.
Produced professional photo shoots, runway shows, and trunk shows.
Created press releases, flyers, email promotions, and landing page assets.
Used data analytics to track campaign performance and optimize future efforts.
results
Successfully launched multiple seasonal collections.
Drove consistent traffic and sales through integrated digital and event marketing.
Built a loyal customer base through strong visual storytelling and direct engagement.
SKILLS & EXPERTISE
FASHION STYLING
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Fashion Styling & Look Development
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Trend Forecasting & Trend Research
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Outfit Curation & Wardrobe Building
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Seasonal Collection Styling
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Brand Aesthetic Development
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Visual Storytelling
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Editorial & Commercial Styling
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Color Theory & Fabric Knowledge
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Accessory Styling
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On-Camera Styling
PHOTOSHOOT COORDINATION
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Photoshoot Planning & Execution
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Creative Concept Development
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Shot List Creation
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Model Styling & Direction
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Photographer & Vendor Collaboration
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Sample Management & Product Coordination
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Set Styling & Visual Merchandising
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Campaign Production
CONTENT CREATION
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Fashion Content Creation
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Social Media Content Strategy
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Short-Form Video Production
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Photography & Video Editing
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Instagram Reels | TikTok | Pinterest | YouTube Shorts
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Brand Content Development
DIGITAL MARKETING
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Digital Campaign Execution
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Social Media Strategy & Management
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E-commerce Marketing
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Email Marketing & Promotions
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Data-Driven Optimization
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Campaign Performance Tracking
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Conversion Optimization