ALMA VIDOVIC
Fashion Stylist | Content Creator | Digital Marketing Specialist
Creating fashion-driven content and brand experiences through 15+ years of styling, creative production, photography, and digital marketing experience.
Case Study #3
Fashion Industry Association
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Project: Building a Fashion Networking Collective & Launch Campaign
Role: Fashion Stylist & Marketing Director
Challenge: Launch a new fashion industry non-profit from scratch and build a strong community presence with limited budget in a competitive market.
Strategy & Execution
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Developed full creative and digital marketing strategy including event branding, content calendar, and multi-channel promotional campaigns.
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Directed end-to-end production of major fashion events, including runway shows, photo shoots, and educational seminars.
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Created and managed content across social media, email, and landing pages while maintaining consistent brand storytelling.
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Secured sponsorships from fashion, beauty, modeling, hair & makeup, hospitality, and educational institutions.
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Assembled and managed a Board of Directors to support ongoing operations.
Key Campaigns Produced
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Launch Event & Fashion Show
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Cars & Couture Vintage Fashion Show
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Art & Fashion Show Fundraiser
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Vogue Italia Photo Shoot
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Vocess Magazine Editorial featuring America’s Next Top Model contestant
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Multiple industry seminars (Fashion Start-Up, Photography, Hair & Makeup, Modeling)
Results
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Successfully attracted thousands of international members
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Generated high-profile industry collaborations and media coverage
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Built a thriving fashion community through consistent digital and event marketing
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(Image: Vocess Magazine Editorial, Model: Stacy Ann Fequierre, America's Next Top Model, Photographer: Leandro Gongora, Stylist: Alma Vidovic)
ABOUT ME
I am a fashion stylist, content creator, and digital marketing specialist with 15+ years of experience bringing fashion brands to life through creative direction, styling, visual storytelling, and customer-focused content.
My foundation is in fashion styling, where I have spent my career creating compelling fashion stories for live television, editorial shoots, brand campaigns, and digital platforms. As a Senior Fashion Stylist at HSN, I styled thousands of fashion presentations, collaborated with designers, photographers, producers, models, and merchandising teams, and translated trends into engaging customer experiences. From developing looks and styling concepts to managing photoshoots and producing campaign-ready imagery, I specialize in creating fashion narratives that inspire customers and elevate brands.
Building on my styling expertise, I expanded into content creation, producing fashion and lifestyle content across social platforms including Instagram, TikTok, Pinterest, YouTube, and Facebook. I create content from concept through execution — developing creative ideas, styling looks, directing shoots, capturing photography and video, editing assets, and adapting content for different audiences and platforms. My approach combines fashion expertise with an understanding of what makes digital content visually engaging, shareable, and effective.
My experience in digital marketing allows me to connect creativity with strategy. I have supported multi-channel campaigns, ecommerce initiatives, email marketing, social media storytelling, and customer-focused brand experiences. With certifications in digital marketing, content marketing, and social media marketing, I understand how creative assets support the full customer journey — from awareness and engagement to conversion and brand loyalty.
I bring a unique blend of fashion industry expertise, creative production experience, and marketing knowledge to help brands develop authentic stories, create impactful content, and connect with their audiences in meaningful ways.
CASE STUDIES
Throughout my career, I’ve led end-to-end marketing campaigns that blend strong creative vision with strategic digital execution.
From building a fashion non-profit community to producing sales-driving content for HSN and launching my own fashion brand, I’ve consistently delivered integrated campaigns across social, email, events, and e-commerce channels.
The following case studies highlight some of my most impactful work — showcasing how I develop concepts, produce compelling visual content, manage campaigns, and drive measurable results.
HOME SHOPPING NETWORK
CASE STUDY #1
Project: Sales-Driven Fashion Content & Digital Campaign Support
Role: Fashion Stylist & Content Producer (Marketing Team Collaborator)
Challenge: Create compelling fashion content that drives immediate viewer engagement and online sales during live broadcasts and social campaigns.
Strategy & Execution
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Partnered directly with HSN’s marketing team to style and produce a fall trend photo shoot.
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Directed content shoots and hosted social media videos to promote featured products.
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Created and optimized digital assets (photos and videos) for use across website, email, and social channels.
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Focused on visual storytelling and product presentation to support e-commerce conversion.
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I hosted and styled multiple social media video campaigns, including seasonal fashion trend reports, brand launch videos, a 3-part jewelry trend series for the Tucson Gem Show, and a full fashion makeover segment.
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I handled everything from scripting and outfit styling to delivering engaging, on-brand presentations in front of the camera.
Results
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Contributed to measurable sales impact through high-quality styled content and hosted videos.
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Delivered consistent on-brand visuals that aligned creative execution with revenue goals.
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Improved campaign performance through iterative feedback and optimization based on real-time engagement.
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With over a decade of on-camera experience, I have built strong expertise in video hosting, fashion content creation, and product storytelling.
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My ability to combine professional styling, clear communication, and natural on-camera presence has consistently helped drive viewer engagement and support e-commerce sales goals.
HOSTING
FASHION TREND REPORT
Fashion Trends Report Hosted a seasonal fashion trends video, highlighting current styles, styling tips, and key looks for the upcoming season.
FASHION BRAND LAUNCH
Hosted the official social media launch video for a new fashion brand, showcasing the collection and brand story with professional styling.
FASHION MAKEOVER SHOW,
Styled and starred in a fashion makeover segment for "Her Style TV" (HSN show for their Roku Channel) demonstrating full look transformations from start to finish.
ALMA VIDOVIC BRIDAL
CASE STUDY #2
Project: Full-Funnel Marketing for Direct-to-Consumer Fashion Brand
Role: Founder & Marketing Director
Challenge: Build brand awareness and drive sales for a new fashion label with no existing audience or marketing infrastructure.
Strategy & Execution
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Owned end-to-end marketing strategy and execution across all channels.
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Developed social media strategy, content calendar, and promotional campaigns.
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Produced professional photo shoots, runway shows, and trunk shows.
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Created press releases, flyers, email promotions, and landing page assets.
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Used data analytics to track campaign performance and optimize future efforts.
Results
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Successfully launched multiple seasonal collections.
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Drove consistent traffic and sales through integrated digital and event marketing.
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Built a loyal customer base through strong visual storytelling and direct engagement.
SKILLS & EXPERTISE
FASHION STYLING
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Fashion Styling & Look Development
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Trend Forecasting & Trend Research
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Outfit Curation & Wardrobe Building
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Seasonal Collection Styling
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Brand Aesthetic Development
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Visual Storytelling
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Editorial & Commercial Styling
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Color Theory & Fabric Knowledge
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Accessory Styling
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On-Camera Styling
PHOTOSHOOT PRODUCTION & COORDINATION
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Photoshoot Planning & Execution
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Creative Concept Development
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Shot List Creation
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Model Styling & Direction
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Photographer & Vendor Collaboration
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Sample Management & Product Coordination
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Set Styling & Visual Merchandising
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Campaign Production
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Production Timeline Management
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Cross-Functional Team Collaboration
CONTENT CREATION & DIGITAL MEDIA
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Fashion Content Creation
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Social Media Content Strategy
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Short-Form Video Production
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Photography & Video Editing
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Instagram Reels | TikTok | Pinterest | YouTube Shorts
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Brand Content Development
DIGITAL MARKETING
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Digital Campaign Execution
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Social Media Strategy & Management
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E-commerce Marketing
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Email Marketing & Promotions
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Data-Driven Optimization
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Campaign Performance Tracking
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Conversion Optimization